Chop Shop Samples launches Tech House Weapons + 300MB Free Techno & Tech-House samples

Chop Shop Samples Tech House Weapons

Chop Shop Samples has announced the release of its latest sample pack Tech House Weapons, a collection of construction kits for Tech House music production. An essential Tech House Collection Inspired by the Underground Tech House sound of Solardo, CamelPhat, Patrick Topping, Detlef, Flashmob, Mihalis Safras, Dennis Cruz, Darius Syrossian, Max Chapman, Hot Creations, Relief, […]

The post Chop Shop Samples launches Tech House Weapons + 300MB Free Techno & Tech-House samples appeared first on rekkerd.org.

Upload music directly to Spotify: streaming giant goes in new direction

Spotify has begun opening uploading not just to labels and distributors, but individual artists. And the implications of that could be massive, if the service is expanded – or if rivals follow suit.

On reflection, it’s surprising this didn’t happen sooner.

Among major streaming players, currently only SoundCloud lets individual artists upload music directly. Everyone else requires intermediaries, whether that’s labels or distributors. The absurdity of this system is that services like TuneCore have profited off streaming growth. In theory, that might have meant that music selections were more “curated” and less junk showed up online. In reality, though, massive amounts of music get dumped on all the streaming services, funneling money from artists and labels into the coffers of third-party services. That arrangement surely makes no sense for the likes of Spotify, Apple, Google, and others as they look to maximize revenue.

Music Business Worldwide reports that Spotify is starting to change that now:
Spotify opens the floodgates: artists can now upload tracks direct to the streaming platform for FREE

See also TechCrunch:

Spotify will now let indie artists upload their own music

What we know so far…

You’ll upload via a new Web-based upload tool. Check the tool and FAQ.

It’s invite-only for now. A “small group of artists” has access for testing and feedback, Spotify says.

It won’t cost anything, and access to releases will be streamlined. No fees, the full commission – the deal is better financially. And you’ll be able to edit releases and delete music, which can be a draconian process now through distributors.

Regions are a big question. The tax section currently refers to the W9 – a tax form in use in the USA. So clearly the initial test is US-only; we’ll see what the plans are for other regions.

You have to look into the future before this really starts to matter, because it is so limited. But it could be a sign of things to come. And bottom line, Spotify can give you a better experience of what your music will be like on Spotify than anyone else can:

You’ll be able to deliver music straight to Spotify and plan for the perfect release day. You’ll see a preview of exactly how things will appear to listeners before you hit submit. And even after your music goes live, you’ll be in full control of your metadata with simple and quick edits.

Just like releasing through any other partner, you’ll get paid when fans stream your music on Spotify. Your recording royalties will hit your bank account automatically each month, and you’ll see a clear report of how much your streams are earning right next to the other insights you already get from Spotify for Artists. Uploading is free to all artists, and Spotify doesn’t charge you any fees or commissions no matter how frequently you release music.

Now in Beta: Upload your music in Spotify for Artists [Spotify Artist Blog]

The question really is how far they’ll expand, and how quickly. If they use all of Spotify for Artists, as their blog news item would seem to imply, then some 200,000 or so verified artist accounts will get the feature. (I’m one of those accounts.) 200,000 artists with direct access to Spotify could change the game for everyone.

The potential losers here are clear. First, there are the distributors. So-called “digital distribution” at this point really amounts to nothing of the sort. While these third parties will get your music out to countless streaming services, for most artists and labels, only the big ones like iTunes and Spotify count to most of their customers. At the entry level, these services often carry hefty ongoing subscription fees while providing little service other than submitting your music. More personalized distributors, meanwhile, often require locking in multi-year contracts. (I, uh, speak from experience on both those counts. It’s awful.)

Even the word “distributor” barely makes sense in the current digital context. Unlike a big stack of vinyl, nothing is actually really getting distributed. More complete management and monetization platforms actually do make sense – plus tools to deal with the morass of social media. Paying a toll to a complicated website to upload music for you? That defies reason.

The second potential loser that comes to mind is obviously SoundCloud. Once beloved by independent producers and labels, that service hasn’t delivered much on its promise of new features for its creators. (Most recently, they unveiled a weekly playlist that seems cloned from Spotify’s feature.) And SoundCloud’s ongoing popularity with users was dependent of having music that couldn’t be found elsewhere. If artists can upload directly to Spotify, well … uh, game over, SoundCloud. (Yeah, you still might want to upload embeddable players and previews but other services could do that better.)

Just keep in mind: Spotify for Artists was 200,000 users at the beginning of summer. At least as of 2014, SoundCloud was creating 10 million creators. So it’s not so much SoundCloud losing as it is another sign that SoundCloud won’t really take on Spotify – just as Spotify (even with this functionality) really doesn’t even attempt to take on SoundCloud. They’re different animals, and it’s frustrating that SoundCloud hasn’t done more to focus on that difference.

But all this still remains to be seen in action – it’s just a beta.

Just remember how this played out the first time. Spotify reached a critical mass of streaming, and Apple followed. If Spotify really are doing uploads, it’d make sense for Apple to do the same. After all, Apple makes the hardware (MacBook Pro, iPad) and software (GarageBand, Logic Pro X) a lot of musicians are using. And they tempted to capitalize on their strong relationships with artists once, with the poorly designed Connect features (touted by Trent Reznor, no less). They just lag Spotify in this area – with the beta Apple Music for Artists and Apple Music Toolbox.

Meanwhile, I wouldn’t write off labels or genre-specific stores just yet. If you’re making music in a genre for a more specific audience, dumping your music on Spotify where it’s lost in the long tail is probably exactly what you don’t want to do. Streaming money from the big consumer services just isn’t reaching lesser known artists the way it is the majors and big acts. So I suspect that perversely, the upload feature could lead to an even closer relationship between, say, electronic label producers and labels and services tailored to their needs, like Beatport. (We’re waiting on Beatport’s own subscription offerings soon.)

But does this make sense? It sure does for the streaming service. Giving the actual content makers the tools to upload and control tags and other data should actually reduce labor costs for streaming services, entice more of the people making music, and build catalogs.

And what about you as a music maker? Uh, well… strap in, and we find out.

The post Upload music directly to Spotify: streaming giant goes in new direction appeared first on CDM Create Digital Music.

Audentity Records releases Future Bass & Pop, Reggaeton 2018 Vol 2 and Essential Hip Hop 2

Audentity Records Future Bass & PopAudentity Records has launched Future Bass & Pop, a collection of 7 construction kits, MIDI files, synth presets, loops and one-shots. This new pack called ”Future Bass & Pop” delivers the modern producer all the tools for their next hit: from jazzy chord progressions to atmospheric synth lines, luscious leads to new age synths, pads […]

Audentity Records releases Future Bass & Pop, Reggaeton 2018 Vol 2 and Essential Hip Hop 2

Audentity Records Future Bass & PopAudentity Records has launched Future Bass & Pop, a collection of 7 construction kits, MIDI files, synth presets, loops and one-shots. This new pack called ”Future Bass & Pop” delivers the modern producer all the tools for their next hit: from jazzy chord progressions to atmospheric synth lines, luscious leads to new age synths, pads […]

Sending music to LANDR now gets your music up on Beatport

LANDR, the platform that first appeared to do automated online mastering, is now distribution, too. And they’ve added online giant Beatport as a partner.

That news came quietly earlier this week, but it demonstrates LANDR are serious about making a turnkey solution for distribution as well as mastering. The deal is, if you aren’t a label big enough to work with Bandcamp directly, and/or if you don’t have your own distributor, you can’t just send music to online stores.

LANDR offers to entirely streamline the process. If you trust their algorithmic approach to mastering, all you have to do is upload and hit release. Your music is mastered (with some minor, simplified ability to tweak the results), and off to Beatport – plus Apple Music, Spotify, Tidal, Google Music, and some others.

The pricing is certainly aggressive. Distribution is bundled in with the mastering fees at no additional cost. And in an unprecedented move, LANDR give you 100% of royalties and charge you nothing. The whole system is based on explosive growth. To master WAV files, you have to pony up for the 25EUR/month fee (for unlimited tracks, if you’re a heavy user). But it appears even the lowly 4EUR/mo track does WAV distribution.

There is a catch, of course. First, I’m not entirely convinced by LANDR’s algorithmic mastering. Mastering with a human actually isn’t all that expensive, depending on who you use – and tests I did with LANDR’s system were compelling, but only on the level of what you might get with a preset in a good mastering plug-in. I know – I’m going to get in some trouble with the LANDR folks for this. But my thought is this: some of what mastering engineers do is based on taste, not just on something that could be derived from a large sample set. I rely on a mastering engineer to catch little mistakes and ask questions. Now, maybe people don’t want to pay extra for that, but – then I’d ask if they really want to do a proper digital release, or if they might as well just stick stuff up on SoundCloud and not overthink it.

There’s a second factor to be aware of here: just dumping music on distribution often isn’t effective. Having a human to pitch music makes a difference.

That said, even given my reluctance there, this distribution offer seems terrifically competitive. If you’ve finished an EP, and you just want to make sure people find it whether they type something into Spotify or follow your artist name on Bandcamp, this looks cost-effective and easy. There are other entry-level distribution services that don’t require contracts, but they tend to either charge big fees or else they lack stores like Beatport.

LANDR have posted on the topic:
https://blog.landr.com/everything-musicians-need-know-digital-music-distribution/

It’s worth doing some homework; we can cover more on distribution soon. (While I work on that, let us know how you’re distributing, as it’d be great to get some notes!)

Anyway, my kneejerk opinion:

Mastering, worth a try, but it’s still worth finding a solid mastering engineer if you can.

Distribution: this is so insanely affordable and easy, you’d be crazy not to at least look. (I’m exclusive with my distributor, so I’m out!)

For more:
https://www.landr.com/en/digital-distribution

The post Sending music to LANDR now gets your music up on Beatport appeared first on CDM Create Digital Music.

Sounds.com is a new cloud tool for loops and samples from NI

Sounds.com is a subscription-based loop and sample site – but it’s also a glimpse into Native Instruments’ future strategy for digital services for musicians.

Today, NI are revealing Sounds.com – a product in 2018 that sounds like someone registered a domain in 1996. That domain name pretty much covers it: it’s a place to go get sounds, in the form of loops and samples. It’s only available as a beta in the United States now, but will roll out to the rest of the world over the course of this year.

You can check out the beta now. I’ve had the chance to talk to Matthew Adell (NI’s new digital services chief) and Sunny Lee (Product Owner) about the product, and poked around the beta and sounds a bit in advance. Here’s a sense of what this might mean as a product itself, but also some of the potential to sound designers and future NI products – if the service and its underlying infrastructure are fully exploited.

What’s the pitch for Sounds.com?

There are, of course, a lot of purveyors of loops and sound content. But what NI’s tool here promises is a deeper, broader catalog of sounds from multiple sources, combined with better tools for searching them.

You won’t see much of Native Instruments’ name on the site, and even their own products are in the background. So Maschine Expansions are there, if that’s your thing – but NI is just one of 200 providers. The Loop Loft, MVP, and Symphonic Distribution sit alongside lots of smaller shops. NI also says they’ve got a lot of exclusive content, and are launching with half a million sounds.

You can navigate by genre, covering not just dance genres, but things like “cinematic,” too. You’ll see bundled releases, but also individual sounds.

That could broaden the appeal here. Maybe you don’t want some massive set of Deep House or EDM loops. Fine – search for a single perfect clap one-shot. Maybe you want to explore some weird Reaktor-produced noises made by Applewhite on left-field label Detroit Underground. Or you’re on a tight TV or film scoring deadline and want to grab some unique sounding percussion. Or you just want some sounds to mangle quickly.
Because it’s easy to find one-shots, and because there’s tons of sound material that isn’t genre specific, it seems likely that Sounds.com will appeal to some people who haven’t bothered with loop or sample content before.

Native Instruments have talked a lot lately about reaching more customers. Here, they offer a fair amount of tools in a completely free, unpaid tier. You don’t even need an account to start poking around and previewing. But a free account nets you some selected free downloads.
US$9.99 a month gets you an all-you-can-eat diet of unlimited downloads of whatever you want. (This is the US-specific one for now; the free tier already works worldwide.) Even if you cancel and re-up, those downloads reappear… just in case you have a habit of not backing up and dropping beers on your hard drives.

There’s an underlying technical competency story here, though. In addition to investing over the past year in the cloud and products team, NI has been quietly over time developing in-house expertise in what’s called Music Information Retrieval. Basically, that’s the somewhat arcane research field of developing algorithms that identify sounds and metadata more clearly. This stuff has been bouncing around Europe for years, but it tends to involve stuffy academic contexts and music industry.

The twist here is, some of that “MIR” business can turn out to be, well, fun and useful to you and me. NI tells CDM these algorithms are sharp enough to analyze the difference between a closed and an open high hat. With a bunch of other built-in intelligence about metadata and tagging and the like, this could mean you actually find the sounds you want. We’ll need some time to test that, and because an online service like this both develop over time and can learn from additional data, it’s something that may well evolve.

But yeah, instead of training Facebook how to serve you ads, you might soon instead be training Native Instruments how to identify and find sounds. (It’s fitting we’re exploring machine learning as a topic this year with our hacklab for CTM Festival Berlin.)

And honing in on individual sounds is part of the mission. Thanks to better search tools, you’ll quickly find you can even ignore genre classification and search however you want – including key, BPM, and other sonic characteristics. There are also tools for grouping by artist/producer and label. (Some of those appear to be set to develop over time.)

With its direct access to one-shots and more left-field options, plus a visual waveform preview and lots of metadata, Sounds.com resembles nothing if not long-running platform https://freesound.org/ – more than something like the Beatport Sounds section. (As far as content, I can’t imagine freesound stacking up to this any more than I can imagine Sounds.com replacing freesound. Case in point: as I write this, freesound has as its sound of the day “procesión de la borriquita” –the procession of the donkey – from the first week of Easter in Tarifa, Spain. Still, the interface and some of the appeal do overlap.)

Lots of familiar sound design houses and artists are there – here’s the legendary Hank Shocklee, who’s been a continuous inspiration in technology for us.

Sounds.com is quick and easy enough that I imagine this could be a huge amount of fun. I’m not a huge fan of soundware, and even I started thinking of how to use this. Hello, Maschine Audio device.

What does this mean for sound creators?

Native Instruments, particularly through their flagship sampler KONTAKT and more recently their NKS format, have always been a platform and reseller for independent sound designers. Now, they actually have a working online platform to do that. NI are promising creators a fluid means to upload and manage their content, as well as a potential commercial opportunity.

The subscription model I imagine could also be disruptive if your business model was based on the à la carte release approach, but we’ll also have to see if these two models reach different customers (and accordingly supply different kinds of content). Consuming sound content for production also isn’t quite the same as consuming albums for listening, even if the buy/subscribe model here is a parallel.

Also, NI say their longer range plan is to provide an open API, also suggesting new developer integrations in music products not made by NI – first to select partners later this year, and then more broadly as they collect user and developer feedback.

What’s the bigger picture at Native Instruments?

Sounds.com has developed over the past year under the leadership of NI’s new “Chief Digital Officer,” Matthew Adell. Adell has experience at Napster and Amazon – and at Beatport. During his tenure, Beatport launched their Sounds section, which then saw explosive growth.

Now, the important thing here is, yes, there’s the specific product Sounds.com – but there’s also the team that built it and the plumbing they created to make it work. Adell confirmed to CDM that this is just a beginning.

More left-field and independent creations show up here, too. Here’s Detroit Underground with Marshall Applewhite. That’s an important story, as well, as it means this service is about NI’s ecosystem of sound creators, not just the sounds from NI themselves (though those are there, of course).

In addition to releases, you can find sounds individually, by collection, or here – again with label Detroit Underground – by provider. There’s no navigation to find them directly apart from search yet.

It’s a no-brainer that we’ll see Sounds.com integration in NI products in some form. But NI says their new, integrated digital services team can make these kinds of tools available across the whole NI product range – and even possibly on future hardware. Sounds.com represents the first product built atop a new cloud platform. (They’re using React JavaScript library on the front end, among other things, in case you’re interested.)

I hope that’s the case, because it could make the experience of using NI software significantly better.

Let’s back up and consider the user. We’re already essentially using NI as an online service provider, it’s just that they don’t behave much like one.

You’re a producer, and you’re using Maschine and Komplete. Right now, not even all upgrades and sound content are available in Native Update. Buying and upgrading is … well, complicated. And then storing and accessing your own sounds is often a chore.

Could this MIR stuff help you find and tag your own sounds and snapshots? Well, heck yes – especially because my guess is you’re even less likely to be organized about tagging and organizing your own files. (I’ve seen musicians’ hard drives. A lot of you are … let’s say right brain dominant. “Messy as #$*&” also fits.)

Cue points in Traktor that show up everywhere? Well, now there’s plumbing to make that happen (this appeared briefly in an iPad app, then disappeared right as we said we liked it).

Synchronized Reaktor Blocks ensembles and snapshots? Why not? (The free VCV Rack is already working on that.)

I’d love to use sophisticated sync and MIR technologies to locate and share my sounds and parameters. But it remains to be seen whether this modern approach from the online team in Los Angeles will be able to wrangle the complex web of different products and code that a lot of us use in Komplete and the like.

Sounds.com is recipient of some of the recent funding NI acquired, but its gestation started before that funding, NI say – so we’ll see how this unfolds later this year. Pro software and especially hardware products have much longer development cycles, so expect some of these fruits to appear later.

In the meanwhile, this is an encouraging step – and you’ve got some sounds to play with.

http://sounds.com [public beta; login available only from the USA but preview features available to all]

The post Sounds.com is a new cloud tool for loops and samples from NI appeared first on CDM Create Digital Music.

We’re doing a new video series with Beatport to talk to artists and to you

Today, we’re piloting a new video program in collaboration with Beatport. The mission: explore the latest music machines and stories, live.

You can obviously tune in to loads of YouTube videos and listen to people talking. But some of my favorite memories growing up listening to the radio were about listening as people improvised live on air, or had conversations, or took questions from their audience.

It’s called “Plugged In.” And it starts today, at 6:00 PM Berlin / European time (that’s noon in New York, 9 am in California).

So, we’re going to give a go with video and live streams to begin to do some of that. We’ll talk to artists, and talk to you, about what machines mean to music making. We’re also planning some special visits to studios, makers, and events. And we’ll include our industry heavyweights with their very latest stuff, but also vintage gear, boutique makers, and open source tech and oddities, too – just like you’d expect from CDM – all with visits from our artist friends around Berlin and beyond. Connecting with Beatport allows us to include audiences of lovers of music and electronic sounds. And we hope you’ll have something you can share with your friends, as well.

To kick things off, we’re here with artist Florian Meindl and the artist home of Roland in Berlin, with the latest Boutique modules.

And, oh yeah – you can win an ultra-limited blue Roland SH-01A (the one pictured above) just by sharing the feed. I want it, and I don’t even have it, but you can.

Here’s what to do: to catch our Facebook Live stream, like our page on Facebook, then edit notifications (under the “Following” menu). By default, just liking us will catch the streams, but you can double-check your settings (and hear from us when we post new stuff).

Of course, we’ll share archived programs, and invite discussion of topics and questions in advance in case you can’t tune in. (Bear with us as we pilot this.)

CDM on Facebook

The post We’re doing a new video series with Beatport to talk to artists and to you appeared first on CDM Create Digital Music.

We’re doing a new video series with Beatport to talk to artists and to you

Today, we’re piloting a new video program in collaboration with Beatport. The mission: explore the latest music machines and stories, live.

You can obviously tune in to loads of YouTube videos and listen to people talking. But some of my favorite memories growing up listening to the radio were about listening as people improvised live on air, or had conversations, or took questions from their audience.

It’s called “Plugged In.” And it starts today, at 6:00 PM Berlin / European time (that’s noon in New York, 9 am in California).

So, we’re going to give a go with video and live streams to begin to do some of that. We’ll talk to artists, and talk to you, about what machines mean to music making. We’re also planning some special visits to studios, makers, and events. And we’ll include our industry heavyweights with their very latest stuff, but also vintage gear, boutique makers, and open source tech and oddities, too – just like you’d expect from CDM – all with visits from our artist friends around Berlin and beyond. Connecting with Beatport allows us to include audiences of lovers of music and electronic sounds. And we hope you’ll have something you can share with your friends, as well.

To kick things off, we’re here with artist Florian Meindl and the artist home of Roland in Berlin, with the latest Boutique modules.

And, oh yeah – you can win an ultra-limited blue Roland SH-01A (the one pictured above) just by sharing the feed. I want it, and I don’t even have it, but you can.

Here’s what to do: to catch our Facebook Live stream, like our page on Facebook, then edit notifications (under the “Following” menu). By default, just liking us will catch the streams, but you can double-check your settings (and hear from us when we post new stuff).

Of course, we’ll share archived programs, and invite discussion of topics and questions in advance in case you can’t tune in. (Bear with us as we pilot this.)

CDM on Facebook

The post We’re doing a new video series with Beatport to talk to artists and to you appeared first on CDM Create Digital Music.

Incognet releases Groove Tools Vol. 6 sample pack

Incognet Groove Tools Vol 6Incognet has launched volume 6 of its Groove Tools series of sample packs. The pack aims to provide you with everything you need to make tracks and remixes, and release them on top House, Groove House, and EDM labels. Groove Tools Vol 6 features 6 Construction Kits, all in Wav 24 bit quality, from 124 […]

What does it mean that NI bought a startup that monetizes remixes

Native Instruments announced an acquisition that suggests a new area of intended growth for the company. They’ve acquired MetaPop, a firm that clears and monetizes remixes – and with the company, they also get the former CEO of Beatport. To work out what that might mean, you need to first understand MetaPop.

It’s safe to say remix culture isn’t what some predicted it would be. Instead of ushering in a bold new age where music is re-imagined by fans and artists find new opportunities to share ideas and earn money to support their art, we get — uh, takedown notices. And a lot of non-starters.

Into that somewhat desolate landscape, enter MetaPop. The startup was born at the start of 2015 in Los Angeles, founded by former Beatport CEO Matthew Adell. (Adell sold Beatport to SFX, though … that turns out to be an unpleasant story. It appears meanwhile MetaPop has only undisclosed seed money behind it – though that could be actually a good sign, in that acquisition could help it grow.)

Basically, the idea of MetaPop is to actively support fans making remixes, and squeeze revenue out of unlicensed remixes that are floating around online. When you just play music – as in a DJ mix or an online streaming service – you are required to pay a compulsory license, or a fixed license fee that is supposed to pay money back to the artist. That’s another discussion, but suffice to say even the US Commerce Department thinks that that license structure doesn’t make sense for remixes. (I will refrain from using the word “mash-up,” as I think it’s dead, like “information superhighway.”)

So MetaPop does two things. First, it actively courts remixes. There’s a marketplace of pre-cleared stems, where you can go and download stems for free and make your own remixes. There are promoted contests, too, like a recent one with Carl Craig. They’ll even host a remix contest for you for free.

Second, MetaPop supports labels and artists by searching for unlicensed remixes and monetizing them.

You can read Adell’s thoughts on this as CEO, as he speaks to Bas Grasmayer:
Monetizing remix culture: Beatport’s former CEO about his new mission

Carl Craig stems, anyone?

Carl Craig stems, anyone?

Now, it’s pretty easy to follow why Native Instruments might be interested in such a company. We’ve already seen that part of the company’s vision for the future of DJing is live remixing content with STEMS. MetaPop is literally a source of stems, if you want to look narrowly at what that might mean. But apart from remixable content on MetaPop being potential STEMS fodder for Traktor users, more broadly it seems to align with Native Instruments management’s idea about where DJing and electronic music are going.

I wouldn’t look at this as “what NI plans to do with STEMS, though.” It seems to me that NI are primarily acquiring Matthew Adell – and they’re not being secretive about that.

Keep in mind that NI had a financial stake in Beatport, and worked on strategic partnerships. Now, they’re bringing Adell into Native Instruments, naming him Chief Digital Officer. In today’s press release, NI CEO Daniel Haver says point blank, “we’re very excited to take our online offering to the next level.”

He’ll stay on in NI’s LA office. That office is now up to 50 people.

Let me break from script here, though, and say, quite frankly, I have some real questions and reservations about this direction.

The principle potential here for electronic music as service and remixing as medium is all on the DJ side. And Native Instruments has got to get their DJ offerings in better shape to remain competitive.

TRAKTOR is complicated, and subject to instability depending on the computer hardware it runs on. Then, some of its differentiation points are starting to look more like vulnerabilities. Sure, you can use elaborate NI controller hardware – but you’ve got to compete with a competitor who can tell you to just “carry a USB stick.” Then there’s the concept of doing live remixing with STEMS. I still like STEMS as an idea – I’ve released my own content on the format, other artists’ content, and I’ve used it and found it to be musically useful. But Native Instruments rolled out STEMS as a “standard” and has since utterly failed to bring on any major developers or vendor partners, or even to integrate it in their own production products (like Maschine). To me, it’s a great idea – but one that’s had next to no follow through, internally or externally. I say all of this as a TRAKTOR user.

That’s assuming this will have some connection to the existing TRAKTOR DJ product silo, but it’s hard to think remixing and online services won’t have some connection. (Again, DJs are the ones really driving consumption – worth saying.)

And let’s get real. This market has gone back to selling, buying, and playing vinyl records. That’s how devoted it is to reliability, tradition, and physical hardware.

I don’t doubt for a second that there are real opportunities in online offerings, too. Indeed, Adell identified some of those problems with MetaPop. Just getting music out and getting it in the hands of DJs (and remixers, if you like) is already a huge challenge to producers. That impacts NI products outside of just DJing, too – if you can’t get music heard, then you’re less likely to want to buy production tools. Solving these problems could well be valuable.

But this is the challenge Native Instruments faces. Whatever they do with digital offerings, I think they’re going to live and die based on hardware, because hardware is what we’re investing in. (Ask that competitive Japanese company that makes giant MP3 players that cost about as much as a used car.)

Sure, that may be an odd thing to say to the company that made its fortune by going to software. But look at it the other way round: NI has grown at each stage of life based on correctly recognizing trends. That includes the value of software development, then the potential of digital DJing and digital vinyl, then the combination of controller hardware with software.

They may well have it right by identifying online offerings as part of the next trend. But I think the thing to watch is whether that can work in tandem with a more robust offering for DJs, up against increasingly dominant competition.

Of course, that’s what keeps working in this business fun – it’s neither easy nor simple, and it connects directly to people’s most passionate feelings about music at a time when how music is made and heard is changing. So, as always, we’ll be watching.

MetaPop

The post What does it mean that NI bought a startup that monetizes remixes appeared first on CDM Create Digital Music.