New Loops Hard Bass (Kontakt/Reason/WAV)

Published on Sep 4, 2019 New Loops – Trap & Drum and Bass Demos

“New Loops presents Hard Bass – 175 modern hard bass sounds including, futuristic space basses, heavy reeces, neuro squelches, distorted drones, wubs and wobbles, alien basses, and loads of unique sounds.

Avalaible in WAV, Kontakt, and Reason fromats. Download free demo sounds – https://newloops.com/products/hard-bass”

“New

Where is NI headed? Some official and unofficial answers

Native Instruments has responded to our request for more clarity on recent layoffs and how this impacts their future plans. Other sources tell us there have been deep cuts into teams managing products, marketing, and design.

As I wrote late last night, NI has publicly stated they’ve cut 20% of their workforce. I should clarify that that number represents the layoffs executed just on Thursday of last week. Multiple sources have confirmed additional layoffs over the summer push the number closer to at least 150 rather than 100. This includes a leaked departure of the existing desktop TRAKTOR team in July, and additional product owners and designers, including the previous Director of Design.

This isn’t entirely a shock, though the scale and concentrated timing may be. It does seem cuts at NI were a long time coming. Native Instruments has a massive and complicated array of products, many of them now legacy products, and an over-complicated structure around them – both from a marketing and organizational standpoint. I think it’d be tough to find anyone to disagree with that, even in a week when people’s emotions are riled up by watching major layoffs.

And this isn’t just about the business – there’s a direct line to your experience using the products. If NI has too many products and a complicated organization that makes it hard for people to work together, that impacts users. It means it’s tough to execute new ideas and make the tools you use better.

It also stands to reason that even in any significant reorganization means staffing changes and cuts. The questions customers and partners might ask then is – why these cuts, why so deep, why now, and what’s the plan going forward?

The picture I’ve gotten from Native Instruments officially is convoluted. NI says they’re working on an integrated platform, but the cuts have hit UI, UX, design, and engineering, and late in the apparent timeline for whatever project that would be. We’re also now in year three of NI’s push to get us to think about services, but we’re not much closer to understanding what that’s supposed to mean than when we started. Here are some landmarks in that timeline:

March 2017: NI acquires Metapop, founded by former Beatport CEO Matthew Adell. Adell becomes Chief Digital Officer.

October 2017: EUR50 million in investment from a private equity firm focusing on digital services growth.

January 2018: NI reveals Sounds.com.

August 2018: Adell is out as Chief Digital Officer. (I believe this role also is eliminated at the same time.)

July-August 2019: Roughly 150 people, or 30% of the workforce, laid off. 20% are cut on August 29 in a single day.

The Thursday round of layoffs are part of a string of changes through 2019, many as high as Director level – including, to be fair, some hiring as well as firing. The main question I had is, beyond CEO / co-founder Daniel Haver and Chief Innovation Officer / President Mate Galic, who is running the new product effort, now that existing leadership of Traktor and Komplete are gone and the Chief Digital Officer is almost a distant memory.

That person appears to be Nicholas Goubert, who has this year gone from VP Digital Services to VP of Products to – as of this month – Chief Product Officer. Streamlining the organization under a single product leader instead of separating digital/services from the organization at least makes sense. It means NI is realigning themselves as a services-driven company.

The obvious parallel would be to a company like Adobe, although while Adobe offers extensive services, it has kept a bunch of complex product teams and silos. In fact, that parallel itself may be apt – Adobe’s complexity reflects the fragmented and specific needs of designers. Musicians are even more particular, which speaks to the difficulty of this process. (And… I’m not sure all of you are entirely in love with Adobe, either.)

The business of being NI is selling stuff to us music makers, though, so – what service? Do we want it?

NI’s responses don’t give me a much more solid grasp of what they have in mind or how they intend to execute it. (And as you see in the timeline above, they’re effectively announcing the business structure in September 2019 that delivers the services they first talked about at the start of 2017.)

But they at least confirm that they’re not exiting hardware or the DJ market, contrary to rumors, and that the future services are intended to connect to products you use now. Note that saying “we’re committed to Komplete” doesn’t also mean something like Reaktor. Those silos actually appear to remain. I’d be optimistic about something like Reaktor, which powers tons of sounds and products.

So I don’t think you should panic about any major products, based on what we’re seeing here. I can also confirm that some core teams are unaffected – like NKS. And for at least one vision of where NI intend to go, even if it’s one that’s been out for a while, NKS’ idea of integrating sounds, control, software, and hardware across an ecosystem of partners is definitely one glimpse:

https://www.native-instruments.com/en/specials/komplete/this-is-nks/

Here are official answers from NI to CDM:

CDM: If Native is building a new platform, why were resources cut?

NI: Our new organization aims to break down functional and brand silos that have developed over time through the continuous expansion of our portfolio. Given our broad spectrum of products and the overlap between roles, it means that certain areas of product development are affected more than others by the redundancies. In the past, we have simply been doing too much at the same time and this strategic change as well as internal remapping of talent will allow us to move forward in a more effective and collaborative way.

With the focus on a platform strategy, do users need to be concerned about support for and investment in existing products?

We are fully committed to our existing brands Komplete, Maschine and Traktor. The reason why we are focusing on a platform strategy is actually to improve the experience for all users of our products. We strongly believe that by improving accessibility and usability of our portfolio, we will be able to provide an enhanced and more cohesive experience, both for existing and new customers. Rather than releasing more and more products, we want to ensure that users are getting the most out of our current products through a connected and unified experience.

Will Native Instruments continue to release integrated hardware?

Creating deeply integrated experiences between hardware and software remains at the core of our vision. However, we want to deliver more value to users of our hardware by implementing new features in the software that will allow for a better overall experience of our ecosystem.

What about the future of Traktor?

We continue to be fully committed to our DJ platform Traktor and its passionate users. Also within the DJ domain, we are focusing on improving the software experience, building on the creative and modular legacy of Traktor for both desktop and mobile. Supporting this, we are also continuing to evaluate the right accompanying hardware products. In fact, Traktor users can expect a new hardware controller this year.

Okay, so the most we can come out of this is, Traktor hardware and products remain. The leaked firing of the Traktor desktop team suggests that future Traktor products will take a different form, and won’t be based on the legacy Traktor codebase (which is what powers Traktor 3).

Other than that, we mostly have to wait.

I wish the new teams at NI the best. Before the layoffs, I’d heard from the current Metapop team, wanting to show what they’re working on. And with SoundCloud failing to deliver innovation for creators, and Alihoopa dead (the Propellerhead-created online music making service, later spun off), there’s a vast space for someone to show a way of using social features for music making.

However, I can only echo the overwhelming buzz I’m hearing from the larger community. Large layoffs are unsettling, not only because of the people lost, but because of the presumed disruption to the organization. Some talent in music tech is very specific – and the departure of these 150+ NI employees over recent months has competitors eager to hire. (Behringer went as far as posting their headhunting call publicly; other companies – inside and outside this industry – are being a bit more discreet.)

For now, what Native Instruments are announcing is mainly layoffs, not products. Their main job now, to regain trust after a shaky end to this summer, would be to turn that begin to say how this relates to the people who rely on them.

I know a lot of you are deeply invested in this company – some even in your businesses as partners as well as in your music making careers or passions. I’ll do my best to keep you informed.

The post Where is NI headed? Some official and unofficial answers appeared first on CDM Create Digital Music.

Native Instruments cuts 20% of workforce, moves to ‘platform’ strategy

Native Instruments last week cut 20% of their workforce, as part of a “One Native” strategy that is leaving some customers and media uncertain about the direction of the company and its products.

Here in Germany, news of the layoffs spread quickly. On top of a handful of layoffs over the past couple of years, roughly 100 staff were cut in a single-day reorganization. Over the course of Thursday, those employees learned the news, most in the Berlin headquarters. With cuts this deep, news spread to social media, but in absence of a public statement, there was little to report.

Native Instruments delivered a statement to CDM on Monday, included unedited below.

It’s murky on details about products, however. I am in touch with NI about the reorganization, and requested more clarification from NI and its executive team. I haven’t yet received that information.

The summary, as we wait:

Revenues continued to grow for NI through 2019, so any snap analysis you may have read online that this is in response to financial trouble are likely misguided. NI says they made these cuts as part of a refocused emphasis on a “new, unified, and fully integrated platform” coming next year, and what it terms their “One Native” strategy.

So, NI has silos and divisions in their organizational chart that don’t fit their future product plans. This has happened in NI’s portfolio before, for those of us who have followed the company for many years.

The challenge is, the current cuts NI is making – across Sales & Distribution, Marketing & Product Management, Administration, and Engineering, according to the statement – reduce some of the talent inside the company. They have an ambitious plan, in other words, and now with fewer people remaining, all reorganized into new teams. I expect that will raise some questions among both customers and partners in their third-party ecosystem about their ability to deliver.

It’s also unclear what this platform will be. It’s not sounds.com, exactly – the press statement says it will “include” elements of that. It may also include technology or elements related to recent acquisition Metapop, a collaborative online space for sharing tracks and holding competitions. The statement says this online service will connect the company’s “existing ecosystem of … software and hardware” to some kind of “centralized online platform.” For those invested in current products, though, that doesn’t provide a lot of clarity – least of all when some of the people developing those products you use were just laid off.

To state the obvious, this has come as a blow to many in the tight-knit community around music production technology. These are partners and friends to basically anyone working closely with this industry. The tools in question are an intimate part of music making for many of you.

I will keep asking questions in the hope that we get a clearer picture of where Native Instruments, the organization, and NI’s product lines are headed in the future.

I’ll share answers as soon as I have them, as accurately as I can.

Here is NI’s initial statement:

Native Instruments centralizes organization and reduces global headcount to focus on platform strategy

Berlin, August 29, 2019 – Native Instruments, the world’s leading provider of software and hardware for computer-based music production, announced today a plan to centralize their global business operations, which includes a headcount reduction of 20% across all locations. The key reason for this difficult decision is to create the right organizational setup to focus on the development of a new, unified and fully integrated platform on which the company’s entire portfolio of products and services will be available next year. This change comes despite growing revenues in 2018 and the first half of 2019, but as a response to an increasing cost structure due to the company’s previous divisional setup and multi-brand approach.

“Today is a very emotional day for the Native community. We’ve been driving innovation in music creation since the 1990s. First through software instruments, then by expanding to an integrated ecosystem with complementing hardware and now by creating a unified platform experience for the modern music producer,” said Daniel Haver, the company’s CEO and co-founder. “To make this transformation successful, we needed to adapt our strategy, including a centralized functional setup that can support our vision of ‘One Native’. Unfortunately, this also means we had to make some tough decisions and part ways with a number of employees. This has been the hardest part of this transformation,“ he added.

Global headcount reduction of 20%

As a consequence of the company’s newly centralized organization to focus on its future strategy, Native Instruments had to make the difficult decision to reduce its workforce by around 100 employees across all sites. With most of the affected employees located at the company’s headquarters in Berlin, the departments that were impacted by the consolidation include Sales & Distribution, Marketing & Product Management, Administration and Engineering. All employees were informed about these changes on Thursday, August 29, 2019. The company regrets the impact this has on their employees, their families and the community. In addition to severance packages and outplacement services, Native Instruments has also established contacts with other Berlin-based companies that are currently looking for highly qualified personnel.

“This was the most difficult decision we had to make in our entire history, as our past successes have been enabled by the work of some of the best and most passionate people in the music industry. We thank all employees for their commitment, hard work, and their high degree of loyalty to Native Instruments. We are fully committed to doing all we can to take care of our employees impacted during this difficult time,” said Daniel Haver.

New platform starting in 2020

Recognizing changing customer behaviors worldwide, the aim of focusing on a unified platform strategy is to create an expandable commercial and technological basis for future growth in the digital music production area. For that, a new platform is currently being developed with the goal of offering new ways of accessing the company’s core products and services, as well as complementary ones from third-parties. The centralized platform will also include the company’s expanded portfolio of loops and samples, which is currently part of sounds.com, and will launch in 2020. The company’s previous divisional structure, functional and brand silos, did not allow for a successful implementation of this strategy up until this point.

“Customers today are expecting a seamlessly integrated experience when consuming and accessing creative goods and services. We are confident that we can offer music producers worldwide a unique and premium experience by connecting our existing ecosystem of award-winning software and hardware to a centralized online service,” said Mate Galic, Native Instruments’ Chief Innovation Officer and President. “In the past, we expanded in different product lines, which was also reflected in our organizational structure. Our platform vision, however, requires a much more collaborative approach, having all parts of the company work together towards one common goal.”

The post Native Instruments cuts 20% of workforce, moves to ‘platform’ strategy appeared first on CDM Create Digital Music.

BoBeats: making music at an ABANDONED SPY STATION

Published on Aug 30, 2019 BoBeats

“During #creatorbase19 I made some music at an abandoned spy station. #maschine #makingmusic

If you like what I do support it http://www.patreon.com/bobeats

Listen to my track BACKLASH here: https://distrokid.com/hyperfollow/bob…”

Featuring Native Instruments’ Maschine.

NI’s Pure Drip Expansion offers chart-topping modern Hip Hop from Snipe Young

Native Instruments Pure Drip

Native Instruments has launched its new Expansion series pack Pure Drip, featuring fluorescent and melodic chart-dominating beats for a diverse blend of atmospheric trap, anthemic hip hop, and forward-thinking pop. The pack by Snipe Young includes samples and loops, drum kits for Battery and Maschine, synth presets for Massive, Monark and Reaktor Prism, and more. […]

The post NI’s Pure Drip Expansion offers chart-topping modern Hip Hop from Snipe Young appeared first on rekkerd.org.

Chill synth idea: TAL U NO LX / Samples From Mars / NI Monark on Ableton

Published on Aug 16, 2019 Synth & Sundry

“A look at the sounds that make up a basic chill synth loop with instruments from Native Instruments, Samples From Mars, Ableton and TAL. You can hear how changing the plugin sound parameters changes the tone and sonic character.

Links to the covered instruments (I’m not paid or supported by any of them):
– https://samplesfrommars.com
– https://

10 Years of MASCHINE | Native Instruments

Published on Aug 15, 2019 Native Instruments

10 Years of MASCHINE: 9th Wonder | Native Instruments

Published on Aug 15, 2019 Native Instruments

“Step into the studio with 9th Wonder, the legendary producer behind Beyoncé, Kendrick Lamar, Erykah Badu, Mary J. Blige, and more. Find out what makes him one of the most energetic, inspiring, and influential producers in the game – and see how he

Native Instruments celebrates ten years of MASCHINE

NI 10 years of Maschine

Native Instruments has kicked off its ten years of MASCHINE celebrations. 2019 marks a decade of Native’s flagship beat-making and pro-production instrument MASCHINE. Launched in 2009, MASCHINE’s first incarnation represented a breakthrough in hybrid hardware/software technology by uniting the intuitive workflow and immersive feel of classic sampler/grooveboxes with the power and flexibility of computers. Over […]

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Analogue Solution Impulse Command – Studio Setup

Published on Aug 9, 2019 Sounds From The Shed

“This video gives an insight into how I have integrated the Impulse Command, Generator Sequencer and Fusebox into my setup.”

Native Instruments offers up to 80% off on Vocals & Choirs

NI NKS Vocals Special

Native Instruments has launched the NKS Vocal Special, offering up to 80% off on a collection of vocal and choir instruments from some of its partners. We’ve brought together the biggest voices in virtual vocals to give you instruments that evoke different eras, worlds, and styles – at up to 80% off. Offer ends soon. […]

The post Native Instruments offers up to 80% off on Vocals & Choirs appeared first on rekkerd.org.