Taiwanese manufacturer Midiplus, normally known for perfectly reasonable and utilitarian low-price MIDI gear, has gone off the rails. As part of their “fancy” series, they’ve fashioned an audio interface as an mock eyeshadow palette, literally dubbed MIRROR.
I feel obligated to write about this just to stop all the people sending it to me, so – against my better judgment, here we go.
The ad copy and the way this is marketed? Sexist. The design? Yeah, I want one. So Midiplus, make up for the “designed specially for females” error here by sending me one to review for CDM.
The absurdity of saying this product is “SPECIALLY DESIGNED FOR FEMALES” is self-evident; there’s no doubt this is horrific and offensive. But let’s not let the sheer sexism here distract us from just how weird this thing is. Under the hood, it’s a perfectly normal audio interface – it’s a 24-bit, 192kHz audio box with mic in (with preamp and phantom power), and two headphone outs (apparently independent). There’s also a guitar input and something labeled “phone” – which seems to just be a minijack in.
It’s the case itself that gets odd, along with the profoundly strange, broken English ad copy. As a makeup kit, the device is sadly non functional: those are just dials in the shape of eyeshadow palettes, not actual eyeshadow. (Opportunity missed.) But the mirror at least works, flipping open and lit by an LED lamp (5500K, say the maker).
But yes, be ready for more of this sort of weirdness from OEMs as manufacturing costs plummet and designers get … creative. At a recent Musikmesse there was a manufacturer hawking audio interfaces covered in fake fur, a pricey sequined backpack kit, and a sales guy dressed as a magician.
The MIRROR isn’t along in the “fancy” line Midiplus are unleashing on us; there’s also a VINTAGE model. That one at least is absent the sexist ad copy, but crosses visual cues from a cassette tape, a practice amp, and a radio, and has some sort of live waveform display.
Anyway, all this gets me thinking. See, I may have to respond to MIRROR by making my own CDM jetlag/tour emergency kit. Mirror and LED, yes. But I’m also imagining some cover up for the dark circles under my eyes, a bit of hair pomade, and a built-in USB hub with various Rekordbox-formatted USB sticks, plus a Raspberry Pi running a looper/effects unit so if my luggage gets lost I can still do a live PA set.
I’m only half joking. I may have to actually make this thing. I’m slightly fatigued of being confused for an extra from The Walking Dead each time I travel more than two hours. So, with actual working makeup (which MIRROR lacks), my product will help me to LOOK AT THE BEAUTY ONE IN THE MIRROR. Oh, hi there.
As for Midiplus, the only line that rings true is this one: “DISCARD THE COMMON THINKING FLOW.” Yeah, you did that.
Mirror, mirror, on the wall, how did this misogynistic design trainwreck happen?
And yes, this was apparently the way they conceived “female” design:
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