Ben Folds to sell over 250 pieces of gear on Reverb

Reverb Ben Folds

Reverb has announced that piano man/producer Ben Folds is coming to Reverb with 14 years’ worth of studio gear and more. He rocked the suburbs, produced albums for the likes of William Shatner, and was a judge on primetime television. Now, Ben Folds is coming to Reverb with 250 pieces of gear ranging from his […]

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Megadeth’s Dave Mustaine to sell nearly 150 pieces of gear on Reverb

Reverb Dave Mustaine

Reverb has announced it has partnered with Megadeth frontman Dave Mustaine to sell nearly 150 items, including guitars, amps, recording equipment, and more gear used throughout his career. “I have a lot, a lot, a lot of gear. I’ve got a lot of double-neck guitars, I’ve got a lot of prototype stuff. I’ve got absolutely […]

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Reverb Fall Sale: Get 15% off over 102,000 gear listings!

Reverb Fall Sale 2019

Reverb has announced the launch of its 2019 Fall Sale, offering a 15% discount on over 102,000 of its listings. From price drops on the hottest new pedals and guitars to one-of-a-kind deals on vintage finds, there’s a treat for everyone in our Fall Sale. The promotion includes electric and acoustic guitars, bass guitars, amps, […]

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Martin Gore’s Reverb Shop to sell synths, drum machines, effects & more

Reverb Martin Gore

Reverb has announced that Martin Gore of Depeche Mode is launching a shop in a few days, offering various gear for a good cause. The shop will feature synths and effects from Moog, Roland, Dave Smith, and more, all owned and many signed by Gore. The musician, producer, and songwriter will be selling dozens of […]

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Reverb Video: How to get the Tame Impala drum sound

Reverb How to get the Tame Impala drum sound

Kevin Parker’s Tame Impala drum recording technique has been celebrated by pro audio nerds and novices alike. In the video below Jessica Burdeaux (J Burd’s Beats) joins Reverb Matt Jordan in the studio to learn how to capture those Parker-style sounds and “slam the dickens” out of your mix. Tame Impala’s sonic leader, multi-instrumentalist, and […]

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Reverb are giving away their complete $841.58 drum machine sample collection, free

Maybe they’re feeling generous after getting bought by Etsy for $275 million. But whatever the reason, now you can have some 50 libraries of classic drum machine samples, for free, from Reverb.com.

Rare, popular, iconic, forgotten – it’s the full gamut, from Suzuki RPM-40 and Hammond Auto-Vari 64 to, you know, 909.

I would say this would hurt some other sample library providers, but frankly there’s a ton of stuff in there that I just have never seen sampled, so it’s more like – get ready for some tyranny of choice in your next drum kit assembly.

No idea how long this is going, so worth grabbing now:

https://reverb.com/software/samples-and-loops/reverb/3514-reverb-drum-machines-the-complete-collection

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Reverb Drum Machines: Get the Complete Collection for FREE!

Reverb Drum Machine Collection feat

Reverb.com is offering its Reverb Drum Machines series of sample packs as a free download. The extensive sample collection features the sounds of over 50 rare and noteworthy drum machines, including Suzuki RPM-40, Roger Linn AdrenaLinn II, Olson Rhythm Instrument, Univox SRA-75, Sequential Circuits DrumTraks, Kent K-220 Rhythm System, Oberheim DMX, Roland CR-78, and many […]

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Building a Shoegaze Board with Modern, Boutique Pedals

Reverb Tone Report Shoegaze Pedalboard

In a new Reverb Tone Report video, Andy Martin shows how you can create a modern shoegaze pedalboard with modern stompboxes. Shoegaze musicians are known for their pedal prowess, and the lush, aggressive sounds associated with acts like My Bloody Valentine, Ride, Slowdive, and so many others inspired Andy to build a compelling board for […]

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Etsy buys Reverb.com for $275 mil, signaling growing used music gear market

DIY marketplace Etsy has announced plans for a massive $275 million acquisition of used music instrument market Reverb.com. That’s likely to turn heads both in online retail and musical instruments.

As reported by VentureBeat, the deal has an approximate $275 million value, in cash, as the NYC-based Etsy buys out Chicago’s Reverb.com.

It’s a massive bet on the value of the used market. It might prove risky, too. Facebook is pushing its own market offerings, leveraged by its epic (and politically controversial) power of user data and the market. And it seems the market is vulnerable to music store giants (like Thomann in Europe) who can offer used product (and service) alongside new distribution.

Etsy does seem up to the challenge. The company has some real experience in handling fragmented markets, and in building relationships with sellers – a key to this business. The one sure-fire outcome for the moment is that Etsy and Reverb appear to score some serious cash – Reverb, when the deal is expected to close later in 2019, and Etsy, whose stock price was flying high already and gets pushed still higher with this deal.

If it worries anyone, this could pose concern for independent manufacturers. Eurorack makers have long expressed a fear that a modular “bubble” could make it difficult for new products to compete with used equivalents. The modular market is presumed to be especially vulnerable to that phenomenon, because if modular makers don’t continue to find new customers, the amount of used gear begins to accumulate faster than would-be customers for the new stuff. At least modular buyers have proven deep pocketed and interested in new stuff. The desktop market faces the dual pressure of loads of used gear and cheap mass-market products and clones. I wouldn’t panic yet, though – this danger exists with or without Etsy and Reverb. And I’m personally glad at least music gear finds new love rather than winding up in landfills like so many electronic items.

Reverb already offers the potential of being a storefront for music gear – something Etsy has tried for musical instrument makers on and off over the years. (See my personal notes at the end.) So it might even be that Reverb will court these very manufacturers outside of the usual gear distribution channels.

I think the real trends to watch are how investors are valuing areas of musical instruments, and just a importantly, where value in the communications chain may lie. Facebook at the moment is poised to dominate musical life and the business transactions around it, from artists posting Instagram pics to Facebook Groups to its own marketplace. That includes intangible value (artist buzz) and tangible (if you buy a used synth directly through Facebook, which is possible already).

Reverb might advertise heavily on Facebook-owned properties to acquire customers, but they’ve also built a sticky destination site all their own. They’ve added significant editorial content and community features around the marketplace, too. Indeed, if independent music tech publishing has declined, the integrated editorial-marketplace seems to be the wave of the future. Etsy says they will (wisely) continue to operate Reverb independently as a site and brand, serving an audience of musicians whose interests are far from the “put a bird on it” ethos of Etsy. Even as Reverb advertises on Facebook- and Google-owned properties, they have an opportunity to create value chains for musicians outside of the dominance of those two companies, whether individual musicians, DIY enthusiasts, or smallish manufacturers.

The issue with this as with all acquisitions of this size is whether the hunger for growth will outstrip the actual demand for the product, and whether Reverb.com will continue to innovate post-acquisition. (I’ll try to talk to Reverb’s management during the transition, once things settle down. I did read in one report that there will be a new CEO at Reverb, but I’ve yet to confirm that.) It’s certainly a big moment in our industry, though. And it seems a smart move, if an awfully big number (without knowing the existing data or projections behind that).

Side note:

CDM has some history with Etsy, going back to their early days. I knew co-founder Jared Tarbell first through his generative creative coding before his Etsy adventure in the really early days, and I started the MusicMakers series in Etsy’s offices in Brooklyn with partner MAKE Magazine. (We re-dubbed the series Handmade Music for a time, and Etsy stayed involved until I relocated to Berlin.) We even had some attendees get stuck in Etsy’s antiquated elevator during an event. Bre Pettis showed up before starting MakerBot, known mainly to us as a vlogger who worked with Etsy, back when “vlogger” was a word because YouTube wasn’t yet dominant.

None of this is terribly relevant, other than to say times have changed. And it’s also safe to say the “maker movement” isn’t exactly at a high point. Maker Media, of Make Magazine and Maker Faire, abruptly imploded this year, though founder Dale Dougherty is working to get some version of the community back. Etsy, too, has refocused as a market for vintage and personalized products, not just handmade.

The ongoing question for CDM and friends – and one I’d love to hear from you about – is how best to support the DIY end of this spectrum. I think ultimately it’s a distinct niche from what Etsy or Reverb – or perhaps even MAKE – were able to serve.

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Reverb Summer Celebration Sale: Get 15% OFF select gear

Reverb Summer Celebration

Reverb.com has announced the launch of its Summer Celebration Sale, offering a 15% discount on select gear for a few days only. It’s the perfect time for warm-weather festivals and late night playing: get ready for both with deals on thousands of one-of-a-kind gear finds. The sale includes guitars, amps, effects, drums, synthesizers, pro audio […]

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