Eurorack’s prices are dropping, as Herr Schneider laments

With the proliferation of modules, the phrase “Eurorack bubble” has been floating around for a while. But now it appears to be translating into falling prices.

The basic problem is this: more demand means more interest, which translates into more manufacturers, and more production. So far, so good. Then, more distributors pick up the goods – not just boutique operators like Schneider, but also bigger chains.

Where’s the problem? With too many modules out there in the marketplace, and more big retailers, it’s easier for the big retailers to start to squeeze manufacturers on price. Plus, the more modules out in the world, the greater the supply of used modules.

Andreas Schneider has chosen to weigh in on the issue personally. You can read his statement in German:

Jetzt auch XAOC bei Thomann ..

And in an English translation (with more commentary by Schneiderladen in English):

HerrSchneiders statement on current developments in the Eurorack market [stromkult]

There’s actually a lot there – though the banner revelation is seeing the cost of new modules suddenly plummet by 30%:

You asked for it: Due to the increased demand for Eurorack modules in Europe, even the large retailers for musical instruments are now filling the last corners of their warehouses and buying complete production runs from manufacturers and everything else they can get. Some manufacturers might be happy about this, but the flooding of the market already leads to a significant drop in prices here and there, some modules are already available with a 30% discount on the original calculated price and yet were still quite hot the other day!

As SchneidersLaden we have decided to go along with this development and of course offer corresponding products for the same price to our customers, although most of them have already bought them when the goods were still fresh and crisp! We’re almost a little sorry about that, but hopefully the hits are already produced and the music career is up and running? Nevertheless, sorry – but the decision for this way lies with the manufacturer and was not our recommendation!

By the way… we don’t advertise with moneyback-warranty… we’ve always practiced it. But please: get advice first, then buy – like in the good old days. Because it’s better to talk to your specialist retailer – we know what we are selling. And by the way: We do free shipping throughout Europe and there are Thursdays on that we are in the shop until nine o’clock in the evening …and real CHAOS serves creativity.

That had to be said – end of commercial break.

Okay, so some different messages. To manufacturers, with whom Schneider seems to place a lot of the blame, the message is to avoid glutting the market by selling so many units that then they lose their price margin. (That seems good advice.) There’s also a “dance with the one that brung you” attitude here, but that’s probably fair, as well.

To buyers, work with specialists, and please research what you buy so you don’t shoulder retailers and manufacturers with lots of returns. That seems good advice, too.

(Hope I’ve paraphrased that fairly.)

It does seem there’s a looming problem beyond just what’s here, though. For the community to continue to expand, it will have to find more new markets. It does seem some saturation point is inevitable, and that could mean a shakeout of some manufacturers – though that isn’t necessarily a bad thing. The used market should also be a worry, though on the other hand, some people do always seem to buy new.

I’d echo what the two posts here say, which is the synth maker world will likely be healthy if manufacturers and consumers do some research and support one another.

Before anyone predicts the sky is falling, I’ve had a number of conversations with modular makers. Those with some experience seem to be doing just fine, even if some have expressed concern about the larger market and smaller and newer makers. That is, those with some marketing experience and unique products still see growth – but that growth may not translate to greener manufacturers who are trying to cram into what is becoming a crowded field.

Other thoughts? Let us know.

The post Eurorack’s prices are dropping, as Herr Schneider laments appeared first on CDM Create Digital Music.

Go inside Berlin’s synth heaven – and one of its top modular makers

Electronic music is understood by the general public mostly through artists – tech is just something in the background with knobs. But there’s more to the story than that.

And while it’s certainly well known in synth loving circles, Berlin has accordingly been techno capital and club capital, but is finally getting recognition as a mecca for technology.

These two films take you inside one retailer and one manufacturer that have each championed the return to boutique sonic electronics, to patch cables and modular synthesis, and that have resisted anything like mass market mentalities or commodification.

They could have easily been mistaken as throwbacks, but there’s some futurism to the visions of both Mark Verbos and Andreas Schneider. Schneider’s name is associated with Berlin, having established his shop as the hangout, wallet emptier, and community pillar of the synth scene. Verbos, who was himself once a Berlin resident, has only recently brought the modular business he established in New York City across the Atlantic. And even though their wares are unmistakably fetish objects, I’d say both brands make their value proposition through a commitment to adventurous sound. So yes, you get vintage-looking knobs and slightly anachronistic telephone switchboard interfaces. But the investment, their message says, is in exploring strange new worlds and undiscovered sounds.

Schneidersladen, toured by Synth Anatomy, is a clinic and community hub as well as a place to surrender to gear acquisition syndrome. And it retains the same personality and idiosyncracies that mark the larger synth loving scene.

Mapping the Schneider empire is getting tricky these days, but the short version: Schneidersladen in Kreuzberg is the new retail iteration of what was once Schneidersbüro (at Alexanderplatz, the old location)). ALEX4 is a distribution company. Superbooth, while once just an actual booth at the Musikmesse, is now an event series with its own production company.

At Verbos Electronics, Mark – who cut his teeth as a Buchla expert and repairperson – walks through the passion that drives his business in high-end modules. Side note: Mark is also a consummate live techno musician on his own instruments, having fired up these boxes in the likes of Berghain (and, back in the day, the old Ostgut and Tresor). Hearing him play should leave little doubt that these machines are for dancing, not just chin scratching. (You can, of course, attempt doing both at once. Full support.)

Check out the online presence of each:

http://www.verboselectronics.com/

https://www.schneidersladen.de/

Photo: Verbos Electronics.

The post Go inside Berlin’s synth heaven – and one of its top modular makers appeared first on CDM Create Digital Music.

A Synthesizer Paradise In The Middle Of Berlin | Schneidersladen Tour | SYNTH ANATOMY

Published on Jul 2, 2018 SYNTH ANATOMY

“During my stay in Berlin for Superbooth 2018, I had the time to visit one of the biggest Synthesizer & Eurorack Shop in Europe: SchneidersLaden. Carlo gives me a look at the story of the shop as well as an insight in this famous synth shop in Berlin.

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Free Workshop with Wowa Cwejman Coming to SchneidersLaden

via STROMKULT

“Workshop with Wowa Cwejman about his 4 new modules! July-5th @SchneidersLaden
Jun 22, 2018 | Workshop at Schneidersladen

We are very pleased to be able to announce another workshop with Wowa Cwejman. The release of four new Cwejman modules is coming closer and Wowa Cwejman is coming to SchneidersLaden to present his latest creations and to answer your questions. This workshop is

Erica Synths new Techno System live performance @Schneidersladen June 28

That’s one big modular.

via Stromkult

“On Thursday 28th of June at 6pm we will start an evening full of new experiences and opportunities to learn new things!

We start at 6pm with an introduction to modular synthesis that is suitable for beginners and for all those who are curious about sound synthesis. Everyone is welcome to join us, no previous knowledge required!

At 7pm we are presenting

Wowa Cwejman Interview From Totally Wired

Published on Jan 19, 2017 brian tregaskin

“last bit of totally wired which includes interview with wowa cwejman”

Totally Wired was a documentary associated with Schneiders Buero, the people behind SUPERBOOTH.

This one was spotted and sent in via Soviet Space Child.

P.S. Anyone know what Cwejman is up to nowadays?

MFB’s Jean-Marcel and Uwe Performance at SUPERBOOTH17

Merry Christmas Jean-Marcel and Uwe from HerrSchneider on Vimeo.
Merry Christmas Jean-Marcel and Uwe

“And thank you for the music and all the best to you and your families around Manfred and Gloria – aka MFB who presented their new products in a very danceable fashion at SUPERBOOTH17 here. The Gesprächskonzert showed the new Dominion Club, Nanozwerg Pro, Digital Delay and their well known drum

Walker F. feat. Make Noise

Walker F. feat. Make Noise from HerrSchneider on Vimeo.

“Walker Farrell of Make Noise was so kind to host this workshop at Schneidersladen showroom. He introduced the participants to the Shared System, 0-Coast and some new modules like the Morphagene. Inspired mostly by what is called the westcoast philosophy of synthesis Make Noise developed the iconic Maths module some years ago. Maths can be

JoMoX: XBase09 til AlphaBase – An Interview with Juergen Michaelis of JoMoX

JoMoX: XBase09 til AlphaBase from HerrSchneider on Vimeo.

“Juergen Michaelis – the head of JoMoX Berlin – giving insights of the history with HerrSchneider once entering the world of synths and drummachines roundabout 20 years ago to help Juergen as a sales rep, after they met each other in a totally different world.

Introducing the wonderful concert of Panic Girl and Jericho on Superbooth17

Richard Devine & Surachai @ SchneidersLaden

Richard Devine @ SchneidersLaden, Part 1 from HerrSchneider on Vimeo.

“As two very special Guests, Richard Devine and Surachai made a workshop inside Schneidersladen together discussing some insights and explanations on their musical way to generate sounds and more .. Starting with the american view on things like the early eurorack its ending up in making some sounds in a little live set and