Save 70% off Zero-G Electro Cinematic, Deep Impact & Critical Mass Audioscapes!

TimeSpace Weekend Deal Zero GTime+Space has launched a flash sale on selected Zero-G sample libraries, offering a 70% discount on three cinematic sample collections. The following titles are included in the sale: Electro Cinematic, over 2.5 GB of sounds that contains a vast range of cutting edge, electronic loops, effects and soundscapes for use in cinematic productions and video […]

8Dio releases Christopher Young – The Collection for Kontakt

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Richard Devine On Sound Design For The Jaguar I-Pace & His New Album, Sort\Lave

One of the design challenges of electric cars is that they are relatively silent, compared to traditional cars – but there are safety and legal requirements for them to be audible. … Read More Richard Devine On Sound Design For The Jaguar I-Pace & His New Album, Sort\Lave

The new Jaguar cars sound like spaceships, thanks to Richard Devine

Music, film/TV, games… yes. But another frontier is opening for sound design you might not expect: cars. That has led automaker Jaguar to sound designer Richard Devine, and that in turn means when this Jag accelerates, it sounds like it’s headed into hyperdrive, bound for the outer rim.

Sounds will be another differentiation point of the auto brand experience, a way to set luxury vehicles apart, it’s true. But when it comes to engine noise, there is actually a safety issue. Fully electric cars don’t make the noise that internal combustion engines do, which means you can’t hear them coming – which makes them dangerous.

The cool thing is, manufacturers are finally beginning to consider aesthetics in sound design. And in a world that’s flooded with repetitions of the Windows startup sound, that Nokia theme tune (only mostly driven away by the iPhone), horrible sirens, beeps, and whatnot, this couldn’t come a moment too soon.

Richard Devine has been doing sound design across various industries, from sounds used in films to strange presets you find lurking in your plug-ins (as well as making some great music himself). Now at last he can share publicly that he did sound for the mighty Jaguar, and its all-electric I‑PACE car.

The design team at Jag get to crow about their work in a company blog post:
https://www.jaguar.co.uk/about-jaguar/jaguar-stories/i-pace-design-secrets.html

Here’s how the external sound system works:

The engine acceleration noise is cool, and with good reason – this car may be ecologically minded, but it also does 0 to 60 in 4.5 seconds. (I’m not advertising for Jaguar, though… uh, hey Jag, I accept money. And automobiles. Be in touch.)

Engage:

Iain Suffield, Acoustics Technical Specialist at Jaguar:
“We have taken a completely blank canvas and worked with electronic musician and sound designer Richard Devine to interpret the design language of the vehicle, to create building blocks of sound we can craft into the I-PACE.”

And they’ve worked on every aspect of the sound: “The Stop/Start noise of the motors, the audible vehicle alert system, the dynamic driving sounds all have been designed completely from scratch.”

From the outside, the car hums. Inside the cabin, you get different sound sets to reward you as you engage “dynamic” mode, and there is manual customization. (Yes, your car has sound sets. I’m waiting until I can drive a car that looks like a LADA on the outside but sounds like the Enterprise-D on the inside. I’ll keep dreaming.)

You can expect major car companies to enlist these sorts of sound departments more frequently, along with other manufacturers of various products keen to engage customers. And since these teams are developing internally, as well as hiring outside creative talent as with Richard Devine, that means more opportunities for music producers and audio engineers.

So the next time you’re obsessing over getting a sound right and layering instead of just dialing in a preset the easy way, think of it as a career investment. It worked for Richard.

Previously on CDM, German maker Audi following a similar path:

Designing the Sound of a Real Car: An Audi, from Silence to Noise [Video]

Plus a homebrewed solution for bicycles:

Velosynth: Bicycle-Mounted Synth is Open Source, Hackable, Potentially Useful

The post The new Jaguar cars sound like spaceships, thanks to Richard Devine appeared first on CDM Create Digital Music.

Tsugi updates GameSynth sound design tool to v1.1 incl. new models

GameSynth SaleTsugi has recently released an update to its GameSynth modular and extensible sound design tool for Windows that comes with specialized models full of unique features. The version 1.1 update includes new Particles and VoiceFX models, as well as many improvements and new features for the current ones. With the new “Particles” model, granular synthesis […]

Save up to 80% off Rigid Audio Phreakdrum & Granulat at VST Buzz

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OhmLab launches 80% Off Sale and Community Sound Design Projects

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Deckard’s Dream Sound Design With Paul Schilling

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Save 40% off plugins with Glitchmachines Loyalty Bundle Upgrade

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