PreSonus Eris BT-series Bluetooth speakers deliver studio sound for home environments

PreSonus Eris E45 BT

A great choice for music lovers, content creators, and gamers, the new PreSonus Eris E3.5 BT and Eris E4.5 BT active media reference monitors deliver the same studio-quality sound and accurate frequency response professional Eris-series studio monitors are known for, in an elegant, compact form ideal for home use. Featuring both Bluetooth and analog connectivity, […]

The post PreSonus Eris BT-series Bluetooth speakers deliver studio sound for home environments appeared first on rekkerd.org.

Hercules DJ Monitor 5 speaker now available

Hercules DJ Monitor 5

Hercules has announced the release of the Monitor 5, a new and improved speaker for DJs, producers, gamers, and those looking for a better quality speaker at a lower price. The Monitor 5 is composed of kevlar composite woofers and metal membrane tweeters. Building on the experience they acquired creating the Hercules DJ Monitor 5 […]

The post Hercules DJ Monitor 5 speaker now available appeared first on rekkerd.org.

Mackie launches all-new SRM-Flex portable column PA system

MAC SRM Flex Performance 2 high

Mackie has announced its latest entry into the portable PA market, the all-new SRM-Flex portable column PA system. Featuring an ultra-lightweight design, legendary SRM Series sound quality, a full-featured 6-channel digital mixer, and complete wireless control and streaming, SRM-Flex is perfect for solo acts, small bands, presentations, events, DJs, and more. Packed with premium features […]

The post Mackie launches all-new SRM-Flex portable column PA system appeared first on rekkerd.org.

Harbinger M100-BT and M200-BT portable PAs deliver outstanding power and flexibility

Harbinger MUV Series

Harbinger Pro Audio’s new M100-BT and M200-BT portable PA systems are complete, flexible, easily transported sound systems for bands and solo artists. Both PA systems feature powered mixers with a variety of inputs, including stereo Bluetooth input; channel EQ; and 800 watt (peak) stereo power amplifiers that deliver a big, clear, full-range, best-in-class sound and […]

The post Harbinger M100-BT and M200-BT portable PAs deliver outstanding power and flexibility appeared first on rekkerd.org.

Point Source Precision meets adaptive woofer technology in Genelec’s newly expanded “The Ones” family

Genelec The Ones series

Genelec has expanded “The Ones” series of Ultimate Point Source Monitors to bring compromised precision listening to a much wider range of room sizes, listening distances and SPL requirements. The announcement of the new 8351B and 8361A coaxial three-way monitors alongside the complementary W371A Adaptive Woofer System means that The Ones family now delivers uniquely […]

The post Point Source Precision meets adaptive woofer technology in Genelec’s newly expanded “The Ones” family appeared first on rekkerd.org.

Movers and shakers – Focusrite just bought ADAM [Analysis]

Focusrite went public in 2014, but this week brings its first major acquisition – and it’s a big deal. Monitor maker ADAM from Berlin joins the UK’s Focusrite / Novation / Ampify.

Publicly traded companies and fast growing business empires have a bit of a challenge in the music tech business – music creation is still specialized and places a high standard on quality. So ADAM is at least encouraging as a choice; the boutique maker is highly respected and many studio swear by their monitors.

The ongoing question here is really growth, but of course revenue growth isn’t necessarily limited to downmarket tools with thin margins. ADAM’s strength is building an upmarket, boutique product for music makers. And while the studio in the traditional sense has been in decline, “studio” as in independent producers has potential. Just as Eurorack and boutique synths have proven in the electronic arena, that growing population does have a portion of the market who will pay a premium for perceived quality – just as every market has luxury.

That may seem obvious, but I’ve been surprised that so many conversations about growth in our industry are focused at the low end or beginners. The problem with that commodity end is that competition gets fierce. I find it especially strange, because by contrast, you wouldn’t expect the automotive industry to focus exclusively on cheap cars and first-time buyers. Auto is perfectly comfortable describing engines as things only engineers understand, and marketing that specialization. And they make products for specific, high-end customers (think Formula One racing). And that in turn drives interest across the market, because it strengthens the brand (think Mercedes-Benz Group). But I digress.

Maybe the greater ambition in this acquisition is the talk of the two companies working together. I think it’s fair to be skeptical any time there’s talk of that in acquisitions – the reality is often far tougher. It’s unclear for now what Focusrite Group imagine that collaboration to look like, on what products, or if they’ll be able to deliver. But here’s Focusrite’s CEO Tim Carroll on that topic:

“ADAM Audio is undeniably a leader in the field of electroacoustics. The A7Xs and S3s have become standards in recording spaces across the globe. Even so, I know the team have no interest in resting on their laurels. We need to ensure they receive all the support they require to continue raising the sonic bar. That our two companies are so aligned from a cultural perspective reassures me that, as we increasingly work together, great things will happen. With so much expertise between us in acoustics, sound reproduction, DSP, and control, the opportunities are abundant to refine recording and production workflows together.”

For the time being, ADAM Audio stay in Berlin and keep Christian Hellinger in charge. The 20 year-old company are known for their A7X and S3, and now cover a range of potential markets with the T, AX, and S Series.

I’d actually love to see the kind of collaboration described above – and I’m sure the Focusrite Group engineers would love a trip to Berlin. (Come visit, please!) But while it’s not emphasized in the press release, I imagine the immediate benefit to ADAM will be Focusrite’s international marketing operation, which looks increasingly global with LA and Hong Kong alongside the UK. ADAM Audio already spans the Asian manufacturing world (Dongguan), Berlin’s ongoing dominance in engineering, and then the ever-lucrative US market – Nashville.

And oh yeah – Focusrite is traded on the AIM market, London Stock Exchange. So I imagine some reader of this site just had your stock go up. (No disclosure needed here for me; I would make that statement if I did.)

https://www.adam-audio.com/en/

The post Movers and shakers – Focusrite just bought ADAM [Analysis] appeared first on CDM Create Digital Music.

PreSonus Eris XT monitors deliver superior frequency response and wide dispersion

PreSonus Eris E8 XT

PreSonus has announced that it is now shipping the new Eris XT active studio monitors, featuring an all new elliptical waveguide design that provides a wider sweet spot and more focused vertical dispersion, making them a perfect fit for any nearfield mix environment. Larger enclosures afford an extended low-frequency response that complements the new high-frequency […]

The post PreSonus Eris XT monitors deliver superior frequency response and wide dispersion appeared first on rekkerd.org.

Mackie donates loudspeakers and headphones to Bob Moog Foundation

MAC Moogseum1

The Bob Moog Foundation preserves and promotes the legacy of Dr. Robert A. Moog, who invented analog music synthesizers that transformed contemporary music. The nonprofit organization teaches children about STEM (science, technology, engineering, and math) by bringing interactive, hands-on music synthesis into schools through its Dr. Bob’s SoundSchool program. Its new Moogseum interactive, hands-on museum […]

The post Mackie donates loudspeakers and headphones to Bob Moog Foundation appeared first on rekkerd.org.

Sonarworks Reference 4.3 update adds new features

Sonarworks Reference 4.3 Dark Mode

Sonarworks has introduced the latest update to its Reference 4 award-winning calibration software that removes unwanted coloration from studio speakers and headphones. Dedicated to improving the experience for both current and new users, the update includes a reworked filter mode as well as usability, latency and on-boarding improvements to allow greater ease of use with […]

The post Sonarworks Reference 4.3 update adds new features appeared first on rekkerd.org.

Get 20% off Sonarworks Reference 4 sound calibration software

Sonarworks Reference 4 Studio Edition

Plugin Boutique has launched a sale on Sonarworks Reference 4, offering 20% the sound calibration software for a limited time. Reference 4 removes unwanted coloration from studio speakers and headphones. Sonarworks is on a mission to ensure everybody hears sound the way it was meant to be. Across all devices. Calibrate sound on your current […]

The post Get 20% off Sonarworks Reference 4 sound calibration software appeared first on rekkerd.org.